How did the OKR system contribute to Intel's successful turnaround in the microprocessor market?

The OKR (Objectives and Key Results) system played a crucial role in Intel's successful turnaround in the microprocessor market. In the late 1970s, Intel was facing a significant threat from Motorola's new 68000 chip. Under the leadership of Andy Grove, Intel utilized the OKR system to redefine the company's priorities in just four weeks. This strategic shift was known as Operation Crush. The OKR system provided a tool for rapid implementation, enabling the company to quickly adapt to the changing market conditions. It facilitated clear, precise, and fast decision-making, which was crucial in mobilizing the company. The sales force was also brought into the loop and embraced the new strategy. By 1986, Intel's 8086 microprocessor had captured 85% of the 16-bit market, demonstrating the effectiveness of the OKR system.

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In late 1979 Intel was facing an existential threat: having successfully led the initial microprocessor revolution, the company was getting beaten by Motorola's new 68000 chip. Led by Andy Grove, Intel used the OKR system to reboot the company's priorities in just four weeks. Dubbed Operation Crush, Intel's battle plan to "crush" Motorola was clear, precise, and fast. Days of brain-storming by senior management culminated in a plan to mobilize the company. The sales force was brought into the loop and eagerly embraced the new strategy. OKRs gave management a tool for rapid implementation, allowing a near-billion-dollar company to turn on a dime. By 1986 Intel's 8086 microprocessor had captured 85% of the 16-bit market.

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