These principles contributed to Apple's success by ensuring that the company's products were always presented in a professional and creative manner. This approach set a positive tone for the customer's perception of the product, which in turn influenced their overall opinion of Apple as a company. The tactile experience of opening an iPhone box, for example, was designed to create a positive first impression and reinforce the high quality of the product.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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People judge a product or a company by the signals it conveys. If a product is presented as slipshod, it will be perceived as slipshod. If the company presents them "in a creative professional manner, we will impute the desired qualities." These principles have been at the core of Jobs's approach to products. As Jobs recounted later, Markkula taught him that the tactile experience of opening an iPhone box will set the tone for how the customer perceives the product.