Download, customize, and translate hundreds of business templates for free
Uber's early atomic networks were not defined by entire cities like San Francisco. Instead, they were much more specific and smaller in scale. An example of this would be '5pm at the Caltrain Station at 5th and King Street'.
Asked on the following book summary:
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. So how do you start the very...
Go to dashboard to download stunning templates
Download
Question was asked on:
To overcome the Cold Start Problem, businesses tend to start with a single network—what Chen calls an 'atomic network'. This is perhaps the most crucial idea in the book. Networked products tend to start small, in a single city, college campus, or in small beta tests at individual companies—like when Facebook launched at Harvard University. "Only once they nail it in a smaller network do they build up over time to eventually conquer the world," Chen writes. Moreover, appropriate atomic networks are often smaller than entrepreneurs think. Uber's early atomic networks were not cities like San Francisco; '5pm at the Caltrain Station at 5th and King Street' is more accurate.
Questions and answers
Ask another question
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Companies can use different growth strategies to escape stagnation, but execs also need tools to communicate the timeframe of a strategy, decide which growth areas to prioritize, or assess the organization’s current capabilities and if they’re enough for the next growth challenge.
What is the most effective revenue model or monetization strategy for your organization? This presentation provides a comprehensive guide to tried-and-true revenue models that can be highly lucrative when used right. Use these slides to integrate sound avenues for monetization with your current value proposition, customer relationship, and operation structure.
How do you stand out and acquire customers in an increasingly oversaturated field? A strong customer acquisition strategy is more than just competing for attention. Use this Customer Acquisition deck to help get organized as you segment, prospect, qualify, and maintain high-value leads.