Modern billboards in Japanese cities reflect the tradition of Kanban by continuing the practice of using artful and eye-catching signboards to stand out and compete for customers. Just like the Kanban signboards of the past, today's neon, LED, and 3D billboards aim to communicate their core value in as clear and concise a way as possible.
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The Kanban system was developed by the industrial engineer Taiichi Ohno at Toyota in the 1950s. The term Kanban comes from two Japanese words, "Kan" 看 which means sign, and "Ban" 板, which means board, aka "signboard." The term was popularized in Japan around the 1600s when the economy took off, and Japanese towns were flooded with competing businesses that needed artful signboards to stand out and compete for customers. This tradition has continued to the neon, LED, and 3D billboards that populate Japanese cities today. The best of these signboards communicated their core value in as clear and concise a way as possible.