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Peak posting times on social media platforms can vary greatly between different types of companies. For tech brands like Apple, studies have shown that the best times to post are Monday and Tuesday mornings. On the other hand, consumer packaged goods (CPG) companies like Coca-Cola may find that they get the most engagement mid-day on Thursdays and Fridays. However, these are general trends and the optimal posting times can depend on a variety of factors, including the specific audience, the platform being used, and the type of content being posted.
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Every brand is unique, so it's best to find out early what the peak times are to help build a strategy. The best times to post depend on a variety of factors, and there's no one-size-fits-all approach. For example, studies show the best times for tech brands like Apple or Sony to post are Monday and Tuesday mornings, while CPG companies like Red Bull or Nestle get the most engagement mid-day Thursday and Friday.
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