Strategic viral loops are used by companies in their product management process to enhance customer acquisition, engagement, and retention. This strategy involves creating a self-perpetuating cycle where existing users bring in new users, often through a referral system or by sharing content. For example, a music streaming app might encourage users to create and share playlists, which then brings new users to the platform. This not only helps in acquiring new customers but also in retaining existing ones as they are continuously engaged in the process.
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Does your product management process feel like it's lagging behind with the wrong tools? Our Product Management Toolkit collection includes some of th...
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Does your product management process feel like it's lagging behind with the wrong tools? Our collection includes some of the top tools that major companies like Apple, Amazon, Spotify and TikTok use to manage their products. See how these companies target customers, position their product's value, determine when a product is ready to launch, and use strategic viral loops.
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