A business model canvas is a strategic management tool that allows businesses to visualize, describe, and design their business model. It breaks down the business model into nine building blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structures, and revenue streams. This visualization helps businesses to understand their current model and identify areas of strength and weakness. It also facilitates the process of innovation and change by allowing businesses to experiment with different business model configurations and assess their potential impact.
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