A company's logo is a crucial part of its corporate identity. It is often the first visual element that people associate with the company. It can convey the company's values, mission, and overall brand personality. A well-designed logo can help a company stand out from its competitors, create a strong impression on customers, and build brand loyalty.

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A corporate identity is a manner in which a business presents itself to the public, including all of a company's visual aspects and design elements: from logos to social media assets and stationery. It is important to note that a corporate identity requires planning, time and financial efforts and should involve all departments and employees.

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