A compelling story differs from a lot of information in a sales pitch in that it is more engaging and memorable. Instead of bombarding the audience with data and facts, a compelling story uses narrative techniques to create an emotional connection with the audience. This makes the information more digestible and helps to drive the point home more effectively.
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Everyday, hundreds of sales presentations are met with insipid feedback and rejection. To avoid this, invest more energy and labor into the discovery...
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"The biggest mistake people make in the business world is mistaking showing a lot of information versus telling a compelling story. This is an easy mistake to make — especially if you are the one that did hours of analysis. It may seem important, but when it comes down to making a slide and a presentation, you end up deleting more information rather than adding," the company explains in a blog post.