Sales Pitch Deck

Synopsis

Every day, hundreds of sales presentations are met with insipid feedback that delays the sales process and wastes time and resources. To avoid this, invest more energy and labor into the discovery and preparation process and deliver a top-notch client presentation with this customizable Sales Pitch Deck to hear nothing but a solid "Yes!" in the end.

Questions and answers

What are the best practices for using a sales pitch deck?

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The best practices for using a sales pitch deck include understanding your audience, keeping the presentation concise and engaging, focusing on the benefits and value proposition, using compelling visuals, telling a story, and practicing the delivery. It's also important to tailor the presentation to the specific client or audience, and to be prepared to handle objections or questions.

How can a sales pitch deck be made more engaging?

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A sales pitch deck can be made more engaging by investing more time and effort into the discovery and preparation process. This includes understanding the client's needs, tailoring the presentation to address those needs, and using a customizable template to deliver a top-notch presentation. The goal is to elicit a positive response from the client.

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Slide highlights

Use this slide to introduce your company profile and mission. Founder of Acrolinx, Andrew Bredenkamp, says: "Don't fall into the trap of choosing trite, non-differentiating factors such as 'friendly,' 'honest,' 'reliable,'[...] as brand values."

Introduce the amazing talent on your team, which will make the presentation more relatable and authentic. This will help to demonstrate both the expertise of your team members and your own leadership abilities.

Make sure that your presentation touches upon your audiences'highest concerns. Talk about the enticing solutions to the problems your company is providing in detail leaving your prospects in no doubt that you are the answer to their prayers

Application

In a nutshell, a sales pitch deck is a slide presentation with the main goal of educating the prospect about a solution your product or service offers and, well, selling it. Besides being brief, pertinent, visually-engaging and informative, your sales pitch presentation should be the following:

Solution-Driven

Do not waste your audiences' time over-selling and introduce the solution from the get-go. Experts from McKinsey & Company, who certainly know a thing or two about solutions, suggest defining the problem and making sure you are not solving a symptom, making strong hypotheses and creating slides like a consultant.

Questions and answers

What are some ways to ensure a positive response from a client after a sales presentation?

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To ensure a positive response from a client after a sales presentation, it's important to not waste the client's time and introduce the solution early on. Define the problem clearly, ensuring you're not just addressing a symptom. Make strong hypotheses and create your presentation slides in a professional manner. It's also crucial to listen to the client's needs and concerns, and address them effectively in your presentation.

How can one avoid wasting the audience's time during a sales presentation?

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One can avoid wasting the audience's time during a sales presentation by not over-selling and introducing the solution from the start. It's important to define the problem clearly, ensure that you're not just addressing a symptom, and make strong hypotheses. Creating slides like a consultant can also help in effectively conveying your message.

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"The biggest mistake people make in the business world is mistaking showing a lot of information versus telling a compelling story. This is an easy mistake to make — especially if you are the one that did hours of analysis. It may seem important, but when it comes down to making a slide and a presentation, you end up deleting more information rather than adding," the company explains in a blog post.

Questions and answers

What are some tips to avoid insipid feedback and rejection in sales presentations?

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To avoid insipid feedback and rejection in sales presentations, it's crucial to focus on telling a compelling story rather than just showing a lot of information. This can be a common mistake, especially if you've spent hours on analysis. While it may seem important to include all the details, when it comes to making a presentation, it's often more effective to delete more information rather than adding. This helps to keep the presentation engaging and focused, which can lead to more positive feedback and acceptance.

How does the preparation process impact the final outcome of a sales pitch?

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The preparation process greatly impacts the final outcome of a sales pitch. It's not just about presenting a lot of information, but about telling a compelling story. This requires careful analysis and preparation. However, it's important to remember that in making a presentation, less is often more. Too much information can overwhelm the audience, so it's crucial to focus on the most relevant and compelling points.

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Backed-up by data

Case studies are your best friends. When the solutions are laid out on the table, talk about actual case studies to draw the bigger picture. This will allow you to establish credibility and therefore, gain trust with the prospects.

Feedback-friendly

A successful presentation shouldn't be a one-man show, so start a dialogue and receive feedback on the spot. You can achieve this by taking the time to ask simple questions, such as "How does this sound to you?" (avoid asking "Does this make sense?" as the question creates doubt and uncertainty) or "Do you think this could work for you?"

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Examples

Recheck docs sales deck

A blockchain document protection platform, ReCheck, does a great job emphasizing the solutions it provides to the prospects' problems in their 10-slide presentation. The problems and solutions are neatly listed using bullet points, so they are easy to follow and comprehend. ReCheck also made sure to include an outline of their product benefits, as well explanation of how the product works.

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Richter sales deck