A competitive analysis slide helps in a marketing plan by providing a clear comparison of your organization against its main competitors. It evaluates performance across various criteria such as product line, location, and price point. By rating these factors from 1 to 10, executives can score and plot their organization across these categories, providing an average score at the bottom. This allows for a clear understanding of the organization's current position in the marketplace, which is crucial for developing a strong marketing plan.
Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conve...
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