A competitor perceptual map works by visually displaying the perception of customers about different products or brands. In the context of competition-based pricing, it helps to compare the price and perceived quality of different products. Each product is placed on the map, with the bubble size indicating each competitor's market share. This allows for a clear comparison and understanding of where a product stands in relation to its competitors.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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