A customer-driven strategy influences product development by ensuring that the product strategy is rooted in a thorough understanding of the customer's problems, desires, and needs. This means that the features that are prioritized in the product development process are those that will help to achieve goals and keep customers happy.
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According to Haaff, "customer-driven" is not the same as "customer-controlled." "Customer-driven"means that product strategy is rooted in a thorough understanding of the customer's problems, desires and needs. To connect planned work to this strategy means to prioritize the features that will help to achieve goals and keep costumes happy.