Question
A 'one to n' business model implies that you only incrementally improve upon or bring to new markets an existing technology. On the other hand, a 'zero to one' model refers to businesses that can identify an unmet need in the world and create a solution through new technology to address it. These companies are considered more valuable as they deliver real value to consumers and can always be challenged by new companies that in turn improve upon them.
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's underlying thesis is that societal good and monetary value are created by ventures that go from "zero to one" rather than from "one to n." Going from "one to n" implies that you only incrementally improve upon or bring to new markets an existing technology. More valuable, however, are the businesses that can identify an unmet need in the world and create a solution through new technology to address it. These companies are worthy of every dollar they earn. And, we need not fear those so-called monopolies. They deliver real value to consumers and can always be challenged by new companies that in turn improve upon them.
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