How does a subscription-based model affect customer retention?

A subscription-based model can significantly improve customer retention. It provides a consistent and predictable revenue stream for the company, while customers enjoy the convenience of automatic renewals and access to the product or service. This model also allows companies to build long-term relationships with their customers, leading to higher customer loyalty and retention.

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How can your company take advantage of the subscription-based model, the most dynamic growth sector of the economy? describes how companies from software-as-a-service to auto manufacturers, music providers to construction equipment manufacturers, are turning customers into subscribers by teasing out the service-level agreement that sits behind the product.

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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...

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