How does a switchboard model differ from a traditional marketplace model?

Some alternative models to ad-supported businesses include flexible pricing where pricing changes based on market demand, membership where additional benefits are offered in exchange for a membership fee, metered use where users pay by the quantity of use instead of a flat fee, and switchboard where a new marketplace is created by connecting multiple sellers to multiple buyers.

Some potential challenges of managing multiple sellers and buyers in a switchboard model include maintaining balance between supply and demand, ensuring quality control, managing complex logistics, dealing with competition, and handling potential conflicts between sellers and buyers.