A value migration chart works by plotting the changes in value of a product over its lifecycle, from introduction to mass adoption to maturation or decline. This is done to reflect the changes in buyer's values over time. While the results aren't guaranteed, these charts can be used as a guide for market entry strategy.
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Because buyer's values change over time, value migration charts plot value changes of a typical product lifecycle from introduction to mass adoption to maturation or decline. While results aren't guaranteed, it's good to use these exercises and preparations to guide your market entry strategy. (Slide 4)