A value proposition influences customer decision-making by highlighting the unique benefits and features of a product or service. It helps customers understand why they should choose a particular product over its competitors. It can also influence their perception of the product's value, which can affect their willingness to pay for it.

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A strong value proposition should meet three qualities: valuable to customers, differentiated from alternatives, and substantiated as credible. (Slide 8) Canvas the customer value that your product or feature provides to maximize product potential. (Slide 7) Compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.(Slide 15)

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Value Proposition

Make the most out of your brand, product, or new feature in addition to its inherent merit. A convincing value proposition not only meets customer exp...

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