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Amazon's user flow is designed to be user-friendly and efficient, differing from traditional retail shopping experiences in several ways. Unlike traditional retail where customers physically browse through items, Amazon allows users to browse for whatever they want before they have to log in. This approach can potentially retain more customers as they are not immediately faced with a login requirement, which could deter potential buyers. Furthermore, Amazon's user flow is consistent for all customers, ensuring a uniform experience.
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Amazon is another company that's mastered the user flow. While it ships about 1.6 million packages a day, each customer goes through roughly the same purchasing flow. One way Amazon succeeds in its user flow is it lets users browse for whatever they want before they have to log in. If it had placed the login requirement before it showed its value, potential buyers might've gone elsewhere to buy their stuff.
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