Question
Apple's business model is unique among tech giants. Unlike Amazon, Facebook, and Google, Apple positions itself as a luxury brand. This strategy has allowed Apple to dominate the market and maintain premium margins. Additionally, Apple's extensive network of retail stores in premium locations across 18 countries provides a significant barrier to competition. While the other tech giants primarily rely on online platforms and advertising for revenue, Apple's business model is heavily reliant on its physical retail presence and the sale of high-end products.
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Jobs' decision to position Apple as a luxury brand is one of the most consequential in business history. Beyond market dominance and premium margins, it has extended the life of the Apple brand. The iPhone may not be the best phone forever. But Apple's positioning as a luxury brand and its 500 plus retail stores in premium locations across 18 countries presents a formidable moat to competitors.
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