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Being remarkable can significantly enhance a company's brand image. It makes the company stand out from the competition, creating a unique identity that is easily recognizable and memorable. This can lead to increased customer loyalty, higher sales, and a stronger market position. Companies like Sam Adams, Jet Blue, and Starbucks are examples of brands that have become remarkable and have reaped the benefits in their brand image and success.
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What makes a product or service worthy of remarks is what makes it remarkable. New. Different. Exciting. These are just some of things that make a product stand out. As Godin puts it, "Being safe is risky." By clinging to traditional marketing, most companies may feel safe, but they are at risk. This book teaches that taking the risk to be remarkable is the safest way to succeed. Godin gives some good examples of products and services worth talking about. Sam Adams, Jet Blue, and Starbucks are all remarkable. They are exceptional and worth noticing.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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