Being remarkable contributes to a product or service's success by making it stand out from the competition. It's the unique, different, and exciting aspects of a product or service that make it worthy of remarks and attention. As the book suggests, being safe is risky. Traditional marketing may feel safe, but it puts companies at risk of being overlooked. Taking the risk to be remarkable, on the other hand, is a safer way to succeed because it ensures that the product or service is noticed and talked about. Examples of remarkable products and services include Sam Adams, Jet Blue, and Starbucks.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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