The Balanced Scorecard (BSC) contributes to a company's profitability by providing a comprehensive framework for measuring performance from multiple perspectives: Financial, Customer/Stakeholder, Internal Process, and Organizational Capacity. By balancing financial measures with measures of customer satisfaction, internal processes, and organizational capacity, the BSC helps companies align their activities with their strategy, improve internal and external communications, and monitor their performance against strategic goals. This can lead to improved efficiency, effectiveness, and profitability.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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