The Balanced Scorecard (BSC) helps in setting strategic goals for a company by providing a framework that translates a company's vision and strategy into a coherent set of performance measures. It focuses on four main perspectives: Financial, Customer/Stakeholder, Internal Process, and Organizational Capacity. By analyzing these perspectives, a company can set strategic goals that align with its vision and strategy, and monitor its performance in achieving these goals.

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Balanced Scorecard

Need a way to streamline your strategic planning process? The Balanced Scorecard (BSC) is a tried-and-true method used by some of the most successful...

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Financial (aka Stewardship) – this perspective analyzes an organization's financial performance and financial resources utilization. Customer/Stakeholder – this perspective analyzes organizational performance from the customer or key stakeholders point of view. Internal Process – this perspective analyzes an organization's performance in relation to the product/ service quality and efficiency. Organizational Capacity (aka Learning and Growth) – this perspective analyzes key aspects of progress performance, such as human resources, infrastructure, technology, culture, etc.

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The Balanced Scorecard (BSC) assists in monitoring the progress towards strategic goals by providing a framework that measures performance from four key perspectives: Financial, Customer/Stakeholder, Internal Process, and Organizational Capacity. It allows organizations to track financial results while simultaneously monitoring progress in building the capabilities and acquiring the intangible assets they would need for future growth.

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