Competitive analysis influences brand image and positioning by identifying the strengths and weaknesses of competitors. This information can be used to differentiate a brand and position it in a way that highlights its unique strengths and advantages. For example, if a competitor is weak in customer service, a brand might position itself as a leader in customer satisfaction. Similarly, if a competitor's product lacks certain features, a brand might highlight these features in its own product to distinguish itself.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against com...
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