Question

How does Don Norman's approach to design differ from traditional design methods?

Don Norman's approach to design is human-centered, focusing on the user's needs and experiences. He believes that designers must consider principles beyond logic, such as psychology, cognitive science, and art, to create products that work better across any industry. This is different from traditional design methods that may focus more on aesthetics or functionality without considering the user's perspective.

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In , Don Norman argues that designers must accept this fact. Norman teaches the top frameworks behind this "human-centered" design system, the three most important areas of design, and why designers must consider additional principles besides logic, such as psychology, cognitive science, and art, to design excellent products that work better across any industry.

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The Design of Everyday Things - Book cover Chapter preview

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