Dynamic pricing affects the competition among sellers on social media platforms by creating a competitive environment where advertisers bid for the best prices to reach their desired audience size. This can lead to fluctuating prices based on demand and the value perceived by the advertisers.
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While many people know Facebook and TikTok as social media networks, they are actually both B2B businesses with advertisers as their main customer. Facebook, Google, TikTok, and many other social networks that incorporate an ad revenue model use a method known as dynamic pricing to charge customers different rates depending on how large of an audience they want to reach. These advertisers then compete with other sellers for the best prices.