Fusion, the process of tying a company's external brand and internal culture together, can significantly affect customer approval ratings. Companies that successfully fuse their brand and culture tend to perform better, enjoying higher customer approvals. This is because a strong alignment between what a company promises externally and what it delivers internally can lead to a more authentic and consistent customer experience.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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