Fusion, in the context of business, refers to the integration of a company's external brand and internal culture. It is closely related to concepts like brand equity and corporate identity. Brand equity refers to the value a strong brand brings to a company, while corporate identity is about the image a company projects to its stakeholders. Fusion enhances both these concepts by ensuring that the brand image is not only projected externally, but is also ingrained in the company's culture. This alignment leads to better financial results, higher customer approvals, and improved employee satisfaction.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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