Question
Gamestop's NFT platform addresses the pains and gains of NFT traders in several ways. Firstly, it offers the ability to buy, sell, and create NFTs at low fees and high speeds, which is a significant gain for traders. Secondly, it provides security through the Ethereum Mainnet and Loopring Layer 2, allowing traders to truly own their digital goods, addressing a common pain point. Lastly, it offers a streamlined experience through the GameStop Wallet, which is a secondary gain for novice traders who trust the Gamestop brand.
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So how does Gamestop use the value proposition framework to communicate the core value of its new NFT platform to new customers? Here's the text straight from their website: "Power to the players. Buy, sell, and create NFTs at low fees and high speeds." This is a gain and also a pain for NFT traders. "Secured by Ethereum Mainnet and Loopring Layer 2, truly own your digital goods." The platform's secondary prioritization is "True ownership", a pain of current NFT traders. This second sentence also adds credibility. Connect your GameStop Wallet for a super streamlined experience."This is a secondary gain for novice traders who haven't traded NFTs before but trust the Gamestop brand.
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