Google uses the Now-Next-Later roadmap to communicate the development of their products by categorizing their product development into three stages: Now, Next, and Later. The 'Now' stage represents the current version of the product, which is the minimum viable product. The 'Next' stage represents the upcoming version of the product with additional features and benefits. The 'Later' stage represents future versions of the product with even more added benefits. This roadmap helps Google to communicate their product development priorities over a broad time frame.

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One real-world example of a product that used the Now-Next-Later roadmap for its evolution is the development of the iPhone. The first iPhone (NOW) was the minimum viable product with basic features like calling, texting, and internet browsing. The NEXT phase saw the introduction of the App Store, enhancing the phone's capabilities. The LATER phase included advanced features like Siri, Touch ID, and Face ID, which were added in subsequent versions.

Some alternative strategies to the Now-Next-Later roadmap for managing product development include the Theme-based Roadmap, the Goal-oriented Roadmap, and the Feature-based Roadmap. The Theme-based Roadmap groups initiatives into high-level themes, allowing for flexibility in execution. The Goal-oriented Roadmap focuses on achieving specific business objectives, and the Feature-based Roadmap is a detailed plan that outlines each feature to be developed.

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Product Roadmap

Need to manage and share the development of a product? Product roadmaps work as a source of truth do...

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