Innovation can significantly impact a company's competitive advantage by allowing it to differentiate itself from competitors. This can be achieved through the development of unique products, services, or processes, improving existing ones, or even innovating in areas like profit models, delivery channels, or customer engagement strategies. By doing so, a company can offer something unique to its customers, which can lead to increased market share, customer loyalty, and profitability.
Stop wasting your time on brainstorming sessions that only improve upon existing offerings marginall...
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