Question
Marketing communications help in moving customers through stages of the buying process by developing a vision, creating brand awareness, expressing competitive advantage, fostering goodwill, enlightening the investor community, increasing profits, improving relationships with customers, attracting talent and generating innovative marketing and promotional ideas. It uses a set of methods and techniques to convey messages in a unique and creative manner to the companies' existing and prospective customers about their offerings.
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Per marketing resource, "Marketing91," marketing communications is a practice of using a set of methods and techniques to convey the messages in a unique and creative manner to the companies' existing and prospective customers about their offerings. A marketing communications strategy is crucial to business success because it allows to develop a vision, create brand awareness, express competitive advantage, foster goodwill, enlighten the investor community, increase profits, improve relationships with customers, attract talent and generate innovative marketing and promotional ideas, "Marketing91" website states.
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