Question
Network density contributes to the success of a product by increasing the value of the product for its users. The more densely connected the network, the more value each user can derive from the product. This is because each user's engagement with others in the network is high, leading to a more valuable experience. Furthermore, a dense network can also contribute to the viral spread of the product, as users are more likely to recommend the product to others within their network.
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Network density is crucial. However small the first network, its nodes must find value in the product and one node's engagement with the next must be high. Simplicity is also crucial to a product's success. Zoom, now worth tens of billions, has eclipsed apps like Skype and Microsoft Teams. The product is intentionally bare. According to Chen, Zoom is the perfect storm of killer product and viral capability.
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