Question

How does Pixar's approach to feedback and problem-solving foster creativity and trust within the team?

Pixar's approach to feedback and problem-solving fosters creativity and trust within the team by utilizing a group called the 'Braintrust'. This group meets with directors in person and provides verbal feedback on the work. However, the Braintrust does not fix the issues; they only diagnose them. This approach is believed to improve a director's problem-solving skills as it encourages them to come up with solutions themselves. More importantly, it demonstrates trust in the talent of their staff, acknowledging that the director is most likely to come up with the best solution.

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The "Braintrust" would meet with directors in person, where "Braintrust" members provided verbal feedback, and directors and their team would take copious notes. However, it was not the "Braintrust's" role to fix the issues but merely provide feedback. They diagnose but don't treat. Catmull and his senior team felt strongly that this boundary improves a director's own problem-solving skills. More importantly, they also trusted the talent of their staff, conceding that the director was the person most likely to come up with the best solution to the issue.

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Creativity, Inc. - Book Cover Chapter preview
Creativity, Inc. - Diagrams Chapter preview
Creativity, Inc. - Diagrams Chapter preview
Creativity, Inc. - Diagrams Chapter preview

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