Question

How does poor design affect the sales and reputation of a product?

Poor design can significantly affect the sales and reputation of a product. If a product is difficult to use or doesn't meet the user's needs, it can lead to customer dissatisfaction and negative reviews. This can deter potential customers and decrease sales. Additionally, a poorly designed product can damage a company's reputation, making it harder to sell other products in the future.

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Ever asked, "How the hell does my thermostat actually work, and why on God's green earth must it be so confusing?" Everyday things are often designed poorly. Designers often go for style over substance — beauty over utility. Companies add needless features to products to increase sales but do nothing for a product's design. Commuters shouldn't have to perform tai chi to operate train station taps.

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The Design of Everyday Things - Book cover Chapter preview

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