Rapid experimentation contributes to growth hacker marketing by allowing for the test-and-learn approach. This approach is used in product development and in finding the most effective growth hack. Once a product is ready, it is taken to market to see what channels will be most effective. Feedback from the market is then used to modify the campaign, using the same methods from the first step.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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Readers will learn that the test-and-learn approach applies to product development and in finding the most effective growth hack. Once the product from the PMF efforts is ready, it's time to take it to market to see what channels will be the most effective. Readers will find these channels by listening to the feedback from the market. Then, they can modify the campaign using the same methods from the first step.
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