Rapid experimentation contributes to growth hacker marketing by allowing for the test-and-learn approach. This approach is used in product development and in finding the most effective growth hack. Once a product is ready, it is taken to market to see what channels will be most effective. Feedback from the market is then used to modify the campaign, using the same methods from the first step.
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid...
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