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Rumelt's concept of strategy challenges traditional notions of ambition, leadership, and vision by asserting that these elements are not the core of strategy. Instead, he emphasizes that the essence of strategy is about identifying the critical factors in a situation and designing a way to coordinate and focus actions to address those factors. This perspective shifts the focus from personal attributes and competitive logic to situational analysis and action planning.
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Rumelt first dispels what some believe constitutes strategy. It has little to do with ambition, leadership, vision or the economic logic of competition. The core of strategy work is "discovering the critical factors of a situation and designing a way of coordinating and focusing actions to deal with those factors."
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Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their success to personal decision-making skills. We read th...
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