How does Selling the Invisible suggest improving customer relationships?

'Selling the Invisible' by Harry Beckwith is a book that emphasizes the importance of service in the marketing industry. It suggests that traditional marketing elements like product, promotion, place, and price are important, but the key to successful sales lies in customer service and relationships. The book provides insights on how to use customer complaints to improve a service, how to better position that service, and how to define a service and its target customers more clearly. The book is filled with enlightening moments that can lead to a deeper understanding of service marketing.

Selling the Invisible suggests marketing a service in a competitive market by focusing on customer service and relationships. It suggests using customer complaints to improve a service and better position it. It also emphasizes on clearly defining a service and the targeted customers.