Strategic planning contributes to a business' success by improving strategic communication and execution, aligning processes, and enhancing performance reporting. It allows a company to set clear objectives and strategies, align resources and efforts towards achieving these goals, and measure and monitor progress. This leads to increased productivity and profitability, as seen in companies like Apple, Volkswagen, UPS, and Citibank that use the Balanced Scorecard approach.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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