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How does the 70/20/10 Rule apply in Google's resource allocation?

Google's 70/20/10 Rule is a resource allocation model. According to this rule, Google allocates 70% of its resources to core business tasks, 20% to projects related to the core business, and the remaining 10% to new businesses or innovative ideas. This model allows Google to maintain focus on its current business while also investing in innovative projects that could be the core business of the future.

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Three criteria: Google uses three criteria to decide whether to pursue an idea or not. First, it must address a challenge affecting hundreds of millions. Second, it must be radically different from existing market solutions. Finally, the technologies required have to be achievable in the near future. Innovation resists management: Innovation resists MBA-style management as it cannot be owned, mandated, or scheduled. It has to evolve organically. The company can only create a favorable environment for the creative churn of ideas, give these the time and freedom to grow or in some cases, die. Think 10X, not 10%: Thinking Big gives Smart Creatives more freedom by removing constraints and empowering creativity. Further, it leads to a higher likelihood of success as the company cannot afford to fail. Big challenges can attract and retain the best talent. Finally, thinking and doing big inspires a culture of excellence across the entire organization. Use the 70/20/10 Rule: Allocate 70% reso...

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