Question
Adidas' brand statement, "through sport, we have the power to change lives," aligns with their digital transformation initiatives by focusing on expanding the limits of human possibilities, inclusivity, and sustainability. Digital transformation allows Adidas to reach more people, provide more inclusive and personalized experiences, and improve their sustainability efforts through efficient processes and digital solutions.
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Here's the one from Adidas: "Our purpose, 'through sport, we have the power to change lives,' guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world"
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