Question
The affordability of the iCloud service enhances Apple's business strategy by contributing to the integration of all its hardware. This integration, often referred to as Apple's 'blue ocean strategy', creates a seamless user experience across devices such as the iPhone, Mac, iPad, and Apple Watch. The iCloud service, being affordable, encourages users to stay within the Apple ecosystem, thus creating an 'impenetrable barrier' or 'walled garden' that is hard for competitors to break and for users to leave. Additionally, Apple is expanding this strategy with more services through the Apple One subscription.
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For example, Apple's blue ocean strategy in its competition with peers like Microsoft is the integration of all its hardware with each other and through the iCloud in the Apple ecosystem. Its iPhone integrates seamlessly with the mac, and the iPad, and the Apple watch, all fully integrated to act as an impenetrable barrier that no one can break. In fact, the affordability of the iCloud service is what adds to this integration — and they are doing the same with additional services through the Apple One subscription. This wide moat, or walled garden, is what makes Apple so impenetrable — and so hard to leave.
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