Question
'The Art of Innovation' explains the necessity of innovation in today's business environment by providing an insider's view of how innovation works at the design firm and idea factory IDEO. It breaks down the sometimes vague concepts of innovation, like brainstorming and creativity, into practical applications for both start-ups and established companies. The book uses real-life examples to demonstrate how a fresh perspective can lead to improved services and products, helping companies stay competitive in the market.
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In , tour through the systems used by design firm and idea factory IDEO provides an insider's view of how innovation works and why it's a necessity for any business. The sometimes vague concepts that are a part of innovation, like brainstorming and creativity, are broken down and explained clearly enough to make them more practical to use for start-ups and established companies alike. Real-life examples and applications help bring insight into how seeing things from a fresh point of view can result in better services and products that help companies stay competitive.
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