The author's approach to branding and marketing caters to different types of businesses by providing a versatile model that includes four unique elements: Focus, Difference, Trend, and Communications. This model can be adapted to various business types and industries. The author's use of a "whiteboard book" format also makes the information accessible and easy to understand, which can be beneficial for businesses of all sizes and levels of marketing expertise.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.