The author's approach to branding and marketing caters to different types of businesses by providing a versatile model that includes four unique elements: Focus, Difference, Trend, and Communications. This model can be adapted to various business types and industries. The author's use of a "whiteboard book" format also makes the information accessible and easy to understand, which can be beneficial for businesses of all sizes and levels of marketing expertise.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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