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The BCG Growth-Share Matrix aids in business decision making by providing a framework for analyzing a company's product portfolio. It categorizes a company's products into four categories: Stars, Cash Cows, Question Marks, and Dogs. This helps businesses to prioritize their investments among various business units or product lines. Stars are high growth, high market share products that may need investment to sustain their growth. Cash Cows are low growth, high market share products that generate more cash than required to maintain their market share. Question Marks are high growth, low market share products that require investment to increase their market share. Dogs are low growth, low market share products that may need to be divested. By understanding where their products fall on this matrix, businesses can make strategic decisions about where to invest, where to divest, and where to focus their resources.
Question was asked on:
- a framework developed by Michael Porter at Harvard Business School, which focuses mainly on an industry analysis for a strategic plan. The 4 Ps – a marketing framework that forms factors around products' and services' marketing workflows and processes. – an organizational model created by Tom Peters and Robert Waterman, which concentrates on a venture's strategic vision and its internal design. (Strengths, Weaknesses, Opportunities, Threats) – a model for ideological and practical analysis of an organization to improve strategic planning operations. (RCA) – a process for identifying "root causes" of problems or events and an optimal approach for effective responses to them. – a process of comparing a company metrics to the metrics of the competition or progressive companies outside the industry. – a framework for following core aspects of business strategy and for facilitating improvement. The BCG Growth-Share Matrix – a quadrant matrix, developed by Boston Consulting Group (BC...
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Use our compilation of commonly used Consulting Frameworks to better structure your analysis and communicate the most suitable recommendations. This d...
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