The BCG Growth-Share Matrix aids in business decision making by providing a framework for analyzing a company's product portfolio. It categorizes a company's products into four categories: Stars, Cash Cows, Question Marks, and Dogs. This helps businesses to prioritize their investments among various business units or product lines. Stars are high growth, high market share products that may need investment to sustain their growth. Cash Cows are low growth, high market share products that generate more cash than required to maintain their market share. Question Marks are high growth, low market share products that require investment to increase their market share. Dogs are low growth, low market share products that may need to be divested. By understanding where their products fall on this matrix, businesses can make strategic decisions about where to invest, where to divest, and where to focus their resources.
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