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The BCG Growth-Share Matrix correlates to the growth category of each product by plotting them on a matrix according to their relative market share and market growth rate. The matrix divides the products into four quadrants, each representing a different growth category. The position of a product on the matrix helps determine how it should be considered in terms of investment and development.
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Developed by Boston Consulting Group, the BCG Growth-Share Matrix is a visualization tool that plots a company's multiple product lines along with their relative market share and against their market growth rate. This matrix visualization plots the product lines into four quadrants according to their relevant market growth rate and relative market share. Each icon on the matrix correlates to a "growth category" to determine how each product should be considered.
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Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Compani...
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