Question

How does the book 'Measure What Matters' relate to contemporary issues in management theory?

The book 'Measure What Matters' relates to contemporary issues in management theory by emphasizing the importance of setting clear, challenging goals and linking them to the broader mission of the team. This approach, known as Objectives and Key Results (OKR), has been proven to enhance productivity and engagement in work groups, which are key issues in modern management theory. The book provides insights on how OKR has helped renowned corporations navigate through challenges, suggesting its relevance and applicability in today's business environment.

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Among experiments in the field of management theory, 90% confirm that productivity is enhanced by well-defined, challenging goals. Alienation saps the bottom line; engaged work groups generate more profit and less attrition. A two-year study by Deloitte found that, to build engagement, the biggest impact comes from "clearly defined goals that are written down and shared freely." Most effective is when those goals are linked to the team's broader mission.

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