The Balanced Scorecard (BSC) helps in the evaluation of a company's performance by providing a comprehensive framework that translates a company's strategic objectives into a set of performance measures. These measures are derived from four different perspectives: financial, customer, internal process, and learning and growth. By examining the company from these perspectives, leaders can develop objectives, Key Performance Indicators (KPIs), targets, as well as initiatives and campaigns. This allows for a balanced view of organizational performance, beyond just financial metrics.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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