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The business plan template does not explicitly mention the utilization of the concept of lifetime value and cost of acquisition of a subscriber or SaaS product customer. However, these concepts can be incorporated into the plan. The lifetime value of a customer can be calculated and included in the revenue projections, while the cost of acquisition can be factored into the marketing and sales expenses. These figures can then be used to calculate key metrics such as the ratio of customer lifetime value to customer acquisition cost, which is a crucial indicator of the profitability and sustainability of a business model.
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To begin using this business plan template, enter your company name and start year in the information tab. Anything in blue is a number needed to input. The validator checkbox can be checked once you are sure the data entered is absolutely correct. The static inputs are those that don't change over time. The dynamic inputs, like inflation rate, credit card fees, and rent increase rate are those that will likely change over time.
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